There’s a new supermarket in the city centre that opened its doors last month for the first time. If you’re the kind of person that enjoys beetroot salsa and lentil chips then the supermarket is probably the place for you. A friend of mine jokingly labelled the place as “offensively middle-class”.
“Avoca-don’t” is in no way offensive, but it is certainly middle-class. It is a clever, catchy, middle-class, millennial piss-take and it’s hard not to love every minute of it.
One of the great strengths of this film comes from the fact that this is a conscious middle-class parody. The team are aware of how middle-class their avocado love and home ownership desires are and they are willing to make fun of them. I’ve always felt that the best humour comes from people that have a good awareness of who they are. I think “Avoca-don’t” shows that to be true.
While all the actors were great, the stand out performance was from the father. There’s just something so desperately middle-class about a dad telling his son to take his head out of the clouds and to instead start thinking about saving for a home.
The musical genre presents its own unique difficulties and there were parts of the film where it felt as if the pace or ‘momentum’ had slowed down a just a bit. This was the case when the young man is speaking to the Herald about his acquired success.
However, the music itself was brilliant. Whoever thought of integrating the Wilhelm scream into the music deserves an avocado.
This is definitely one of the strongest films from the heat.